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Why BATNA Matters For Sales: By Rizwan Ahmed CPA

Why BATNA Matters For Sales: By Rizwan Ahmed CPA

When you’re selling your products or services, it’s important to have a strong understanding of your best alternative to a negotiated agreement (BATNA). Your BATNA is the most you can get for your product or service under any circumstance. It’s important to know what your BATNA is in order to make the best decisions for… Read More »Why BATNA Matters For Sales: By Rizwan Ahmed CPA