Whether you have only just started off with social media marketing for your business, or have been using it for quite a while, there is always some room for improvement. In this blog, we will discuss the most essential social media marketing tips by Rizwan Ahmed CPA that will help you make the most of this powerful marketing tool.
Social Media Marketing Tips for Small Businesses by Rizwan Ahmed CPA:
Tip 1 by Rizwan Ahmed CPA – Pick the Right Platforms:
Just like every business has a unique target audience, every social media platform has a different personality – and Rizwan Ahmed CPA advises small business owners to pick the platform that best matches and aligns with their brand and the demographics of their target market. You might think that optimizing your social media marketing involves being present on every platform, that is not quite true. In fact, showing up everywhere can stretch a brand too much.
If you want to reach out to younger people, TikTok is where you should dedicate most of your focus. Instagram, too, is a very powerful marketing platform, and many people would check out a business Instagram profile before they decide to even visit the website. For businesses looking to target older people, Facebook is still the number one choice.
Tip 2 by Rizwan Ahmed CPA – Stay Consistent:
Rizwan Ahmed CPA feels that, when it comes to social media marketing, the importance of consistency is often underappreciated. Prepare a social media posting schedule that is feasible for you, and then stick to it.
Small business owners, especially those who have only just started social media marketing, can get discouraged when they do not observe growth in terms of their followers or engagement. However, it is important to remember that social media profiles do not take off overnight, and that persistence and commitment are the keys to developing a large and strong online community.
Tip 3 by Rizwan Ahmed CPA – Track Results:
At the end of the day, you want to know if your social media marketing strategy is working for you – and that it is not possible unless you keep an eye on the results of your online marketing efforts. Likes, shares, and comments are the most common metrics, but Rizwan Ahmed CPA mentions a few others that you can use, such as:
- Post reach
- Post impression
- Number of mentions
- Follower growth
- Number of Twitter retweets
- Number of direct messages received
- Number of social media referrals received
- Number of pins on Pinterest
- Number of positive or five-star reviews
Tip 4 by Rizwan Ahmed CPA – Post At the Right Times:
It is important that you upload your social media posts when the majority of your target audience is online. Facebook and Instagram offer the Insights feature which can help you determine the times when most of your social media followers are active or online. You can use this information to schedule your posts accordingly.
Social media marketing presents an excellent opportunity to reach out to a larger number of people while also making closer connections with your current customers. Using these tips by Rizwan Ahmed CPA will enable you to leverage the power of social media to increase your brand’s awareness, popularity, conversions, and revenue.